We believe it is possible to reforest the Earth, without reduction of consumer's comfort.

LaProve's goal is to become a tool for such consumers, who influence their ecosystems through choice.

We aim at quality products, mainly but not only, produced in a sustainable way. The consumption of products produced in small forest polycultures is way to progress.

The hedonistical part of our vision promotes selected international production, often from industrial sources. We are not afraid of hybrid attitudes of seemingly incompatible priorities. We love forests as well as chosen industrial production.

We believe it is lack of imagination that leads to destruction.

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